What you can post to Threads
Text, images, video or a carousel
Post text on its own, an image, a video, or several pictures and videos together as one carousel.
Link attachment
Attach a link so the post carries a preview of the page on Threads.
Choose who can reply
Leave replies open to everyone, or limit who can reply.
Topic tag
Add a topic so the post is grouped with others on the same subject.
Alt text for images
Give each image its own screen-reader description.
AI that drafts it for you
Describe the post in one line and the AI drafts the caption. Change the Threads version without touching the other networks.
How it works
- 1Connect Threads
Sign in with the Instagram account your Threads profile belongs to.
- 2Write once
Write the post, or let the AI draft it, and pick Threads plus any other connected network.
- 3Schedule it
Pick a time. If Threads is still processing your media, the post is retried automatically.
- 4See the results
On plans with analytics, see views, likes, replies and reposts next to your other networks.
What you need
Sign in on the network
- A Threads profile, created from an Instagram account.
- The Instagram login for that profile.
Questions
Do I need an Instagram account?
Yes. A Threads profile is created from an Instagram account, so you connect Threads by signing in with that Instagram login.
Can I post to Threads and Instagram at the same time?
Yes. Pick both in the same post and change the text for either one if it needs to be different.
Can I schedule a carousel on Threads?
Yes. Attach several pictures or videos and they go out together as one carousel.
Can my team review Threads posts before they go out?
Yes. On team plans a post can wait for approval from someone allowed to publish before it is sent.
Is there a free plan?
There is a free trial instead of a free plan. The current plans and the trial length are on the pricing page.