What you can post to Instagram
Posts and carousels
Post a single picture, or several pictures and videos together as one carousel.
Reels
Schedule Reels with a cover image, and choose whether they also appear in your feed.
Stories
Schedule Stories so they go up at the time you pick, with no reminder to tap.
First comment
Add a first comment, published right after the post, for hashtags or a link.
Collaborators, tags and location
Invite a collaborator, tag people and add a location to the post.
Alt text and comment control
Give pictures a screen-reader description, and turn comments off on a post.
How it works
- 1Connect Instagram
Sign in with your Instagram Business or Creator account and approve.
- 2Write once
Write the caption, or let the AI draft it, and pick Instagram plus any other connected network.
- 3Schedule it
Pick a time. The post is published automatically, and retried if Instagram is briefly unavailable.
- 4See the results
On plans with analytics, see views, reach, likes, comments, shares and saves.
What you need
Sign in on the network
- An Instagram Business or Creator account. A personal account will not work.
- A Facebook Page linked to that Instagram account.
- You must be an admin of that Facebook Page.
Questions
Can I schedule to a personal Instagram account?
No. Instagram only lets tools publish to Business or Creator accounts. You can switch your account type in the Instagram app.
Does the post really go out on its own?
Yes. Posts, carousels, Reels and Stories are published automatically at the time you pick. There is no phone reminder to tap.
Can I add a first comment?
Yes. Write it with the post and it is published right after it.
Can my team review Instagram posts before they go out?
Yes. On team plans a post can wait for approval from someone allowed to publish before it is sent.
Is there a free plan?
There is a free trial instead of a free plan. The current plans and the trial length are on the pricing page.